We’re FORWARD THINKERS, DREAMERS and DOERS 

 time to get to know us

No two days are the same and we like it like that. 

Looking to collaborate with us? 

Since opening our doors, VOLUME18 has pulled together the best in the business. Our industry is filled with amazingly talented graphic designers, researchers, experts, photographers, and videographers, so we can select the perfect mix of talent to fit your project. 

How do we work together? Our team develops the concept and art direction, and we work closely with our partners as project managers to ensure the best results. 

We can give you that different perspective, as we are a mixture of creative and strategic minds. What sets us apart is our ability to seamlessly integrate into your team, becoming an extension of your vision and goals. We're not just consultants; we're enthusiastic storytellers driven by the passion to share your narrative in a truly impactful way.

HEATHER MACAULAY

Chief Movement Officer and Partner

A mover and shaker by nature and an avid runner by choice, Heather understands the importance of getting our clients to the finish line. Heather stands out with her keen grasp of project requirements, rapid work pace, and adaptable nature. This unique combination ensures that our clients consistently receive work of the highest calibre. She swiftly executes ideas and research initiatives and navigates creative campaigns with ease to deliver successful outcomes.

With VOLUME18, Heather has led the development of Pharmacy Plus, Less is Best, COVID-19 Vaccines, Canada Games House, and the rebranding of Credit Union Place.

When Heather is running between clients and vendors or community events, she’s literally running marathons. 

Conversation Starters: Community, Running, Business

CHRISTINA MACLEOD

Chief Taskmaster and Partner

Christina takes the helm of policy initiatives and strategic planning, leveraging her expertise in strategic communications, public engagement and intergovernmental relations.

With VOLUME18, Christina played a key role in developing Building Futures: Holland College’s strategic plan, Building Resilience: PEI’s Climate Adaptation Strategy, and leading consultations on the Confederation Trail. 

Beyond work, amidst the adventures of chasing after two little ones, she dedicates her volunteer efforts to causes close to her heart, particularly climate change, sustainability, and mentoring. 

Conversation Starters: Politics, Social Change, Baking 

Victoria Boswall

Commander of Strategy, Words & Events

Victoria’s professional background is a direct reflection of her personality: results-driven with a touch of flair.   

Her passion for planning knows no bounds and her dynamic work experience helps to elevate the offerings at VOLUME18.  

Victoria’s portfolio includes work in the private and non-profit sectors as well as the tourism and academic industries. She’s managed campaigns, strategic consultation, event planning and everything in between. Victoria is innovative, positive, and motivated and brings a unique edge to everything she does. 

Conversation Starters: CrossFit, Food, Girl Mom, Travel 

McKendra Deveau

Community Cultivator & Digital Storyteller 

McKendra possesses an innate passion for finding connections and cultivating friendships, a quality that uniquely equips her with the ability to create content that resonates on a deep, heartfelt level. 

Drawing from a strong background in fields such as writing, social media, tourism marketing, and content development, McKendra seamlessly blends her skill set to create narratives that are not only compelling but also leave a lasting impact. 

Her ability to tell stories, coupled with a cheerful and vibrant personality, injects a layer of joy and precision into her work, ensuring that every detail is meticulous and just right. It is this perfect synergy of interpersonal skills, professional expertise, and creativity that sets McKendra apart, making her an invaluable asset in any project.

Conversation Starters: Music, Pop Culture, Social Media Marketing, and the best PEI views. 

at a glance,
You should know what we Value:

02 Loyalty

Being honest ensures that the lines of communication are open so we can get the best results. We’ll be honest with you, so let us know if we have something in our teeth, okay?

We will cheer you on, share ideas for you and your business, and respect your time and input every step of the way.

01 Honesty
04 COMMUNITY
05 RESPECT
03 Family & Health
06 INCLUSION

Involvement in our community is essential to VOLUME18. The sense of community is why we live on Prince Edward Island. It fills us up with good feelings.

Life’s short, so we want to make sure everyone enjoys their time and has some fun with it. That’s why we will work to reduce the stress on you and us by giving clear project timelines -- no one likes to get an ASAP in their mailbox.

Our families and our health are our why. Living healthily surrounded by our friends and families makes us better in all facets, so if you’re into walking meetings, grab your sneakers! 

VOLUME18 works with clients to make sure the marketing and communications produced are not only effective but also reflect and include all communities. We have a responsibility to ensure inclusion remains a priority across all of our work.

let's work together

Getting the best results for you

Let us help tell your story and who knows where it will lead. We are always in the mood for a chat, walking meeting or coffee. So hit us up on whatever platform you love the most.