Pride PEI
campaign
featured project
Volume18 worked with PRIDEPEI to develop a campaign for the International Day
Against Homophobia, Transphobia and Biphobia which was on May 17, 2021. The
campaign called Take A Stand was designed to encourage individuals to stand up for
2SLGBTQIA+ rights. The campaign highlighted that celebrating isn’t the only way to
support the PRIDE community. It was now time for allies to help stand against
Homophobia, Transphobia and Biphobia.
OUR APPROACH
The campaign’s call to action encouraged individuals to take a video or picture
standing up against Homophobia, Transphobia and Biphobia and share it on May 17,
2021. To get the message out to the public social media posts, a media release and a
letter to community and government leaders was drafted and released in advance of
the day. The campaign also saw the design of multiple Facebook and Instagram
graphics highlighting ways in which individuals could take a stand, educate
themselves and change their language.
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